Marketing Analysis Cabelas Brand Clothing And...

Cabela’s is a well-known retail company in the United States and Canada which advertises products of clothing and accessories for any outdoor activity such as hunting, fishing, camping, boating, etc. For example, the merchandise they sell in the store ranges from firearms to boats. Apparel offered by Cabela’s is well known for outdoor activities and needs; but popular name brand clothing and accessories for everyday use are also an option for any potential customer. Though the original retail store is an offer for shopping, customers can choose from many other ways of purchasing products. In most cases, waterfalls, mountain displays, aquariums, and shooting galleries are an added experience to in-store shopping. Cabela’s also offers ordering catalogs, in-store pick up, personal shipping destinations, or website/mobile shopping. Some of the retail competitors include Bass Pro Shops, Target, Amazon, The Sports Authority, Dick s Sporting Goods, Wal-Mart, and many others. Cabela’s was always my go-to for any outdoor activity. The range of products sold was massive just like the store building and floor plan. The unique aspects to Cabela’s attracts customers and viewers. In 1961, a man named Dick Cabela decided to sell fishing flies that he recently purchased at a furniture show in Chicago. Once he returned to his home in Chappell, Nebraska, he created a newspaper ad for the paper, Wyoming paper that read: â€Å"12 hand tied flies for $1.† Unfortunately, Dick Cabela could roundShow MoreRelatedCabelas Marketing5410 Words   |  22 Pages[pic] Cabela’s 2012 Strategic Marketing Plan Johnson Lee Integrated Marketing Strategy Table of Contents Executive Summary 3 Situation Analysis 3 The Internal Environment 3 The Customer Environment 7 The External Environment 9 SWOT Analysis 12 Developing Competitive Advantages 12 Developing a Strategic Focus 13 Marketing Goals and Objectives 13 Marketing Strategy 13 Primary and Secondary Target Markets 13 Product Strategy 14